Once you have a patent(s), what does it authorize you to do with your invention?  Answer: ABSOLUTELY NOTHING!  How then, could patents & other IP be estimated to represent 2/3 of U.S. companies’ $7 trillion market value?  Because patents can grant control of the supply that satisfies a demand, when there is a demand.  And there is the  key.  Creating demand is the invention’s job.  Our job is to:

    1. Ascertain the linchpin(s) of that demand; then

    2. Identify, in detail, your invention’s patentable scope;
    3. Establish the linchpins encompassed by the scope; then
    4. Invetstigate the encompassed linchpins' extent
and value; and 
    5. Craft responsively diversified patent claim families.

Patents can be forceful real-world business tools.  But, if your patent counsel hasn’t invested in studying your objectives, strategies, and tactics in detail, then even just the first step is doubtful.

There are two kinds of patent clients: naive or savvy.  On numerous occasions even sophisticated technology leaders have proven to lack a fundamental understanding of their patents.  Whether you seek a marketing edge, a capital investment, or a competitive advantage, to be savvy about patents you need:

     1. A realistic perspective about patents in general
    2. An in-depth understanding of your patent prospects
, and
    3. You must Know Your Claims!

The closing that follows sounds very self-serving, because it is.  It is also absolutely correct:  If you expect your patents to yield significant business benefits, there is no substitute for working with smart, conscientious patent counsel who are devoted to superb communication.  This may even entail paying a little more -- scrimping is unwise when each decision to choose (or not) every single word in the patent, from all the alternatives, could have 20+ years of consequences for your future success.